Crafted by Hand,
Rooted in Tradition
Sustainability Beyond Trends, Tradition with Integrity, Care for Earth
WHAT WE STAND FOR
AUTHENTICITY
SUSTAINABILITY
CRAFTSMANSHIP
OUR CRAFT
The ancient art of handblock printing through five essential steps of dedication and skill
Design
Every pattern begins with a sketch, inspired by nature, heritage, and traditional motifs. Our designers draw from centuries-old patterns while infusing contemporary aesthetics.
Block Carving
Master craftsmen meticulously carve intricate designs into teak wood blocks. Each block can take days or weeks to complete, requiring precision, patience, and years of experience.
Natural Dyeing
We prepare dyes from natural sources—indigo, turmeric, madder root, and pomegranate. These plant-based colors are gentle on skin and earth, creating unique, organic hues.
Hand Printing
Artisans dip carved blocks into natural dyes and press them onto fabric with perfect alignment. Each impression requires skill and rhythm, built through generations of practice.
Finishing
Printed fabrics are sun-dried, washed, and finished by hand. This final step sets the colors and softens the fabric, preparing it for years of wear and comfort.
THE ARTISANS
Lakshmi Devi
Ramesh Chand
Priya Sharma
SUSTAINABILITY
Our commitment to the earth guides every decision we make, from materials to packaging.
Natural Materials
100% organic cotton and linen, hand-spun and woven by village cooperatives. Biodegradable, breathable, and gentle on skin and soil.
Zero-Waste Process
Every fabric scrap is repurposed into accessories or composted. Our water is recycled, and dye waste is treated naturally before returning to the earth.
Conscious Packaging
Shipped in reusable cotton bags with recycled paper tags. No plastic, no excess—just your garment wrapped in the same care it was made with.
50+
Families Supported
Through fair wages and dignified working conditions, we empower artisan families across Rajasthan.